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Search Engine Marketing

Search Engine Marketing

Marketing to internet users through natural search engine result page listings and paid advertising placement.

Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads. Due to the growing demand and complex nature of "search," as search engine marketing firms would like to say, it's often hard to determine good SEO/PPC experts from bad SEO/PPC snakeoil salesmen.Search engine marketing services from Web Business India offer three core benefits for your business:

Productivity - By providing a series of keyword management, keyword search tools and automation tools Web Business India enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.

Relevance - The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings and, in turn, earn you a better Quality Score in AdWords.

Value - Web Business India is designed to discover new, inexpensive keyword advertising opportunities, and the keyword ad software secures algorithmic pricing advantages for you from the search engines. This saves you money by ensuring a low minimum bid, saves time otherwise spent searching and analyzing manually, and generates better results for your search engine marketing campaigns.In the coming paragraphs, we'll show you how the tools go about providing this improved efficiency, value, and traffic quality so that you can improve both your paid search returns, your organic SERP rankings, and your overall search engine marketing strategy.


Search Engine Marketing Services From Web Business India

Why use Web Business India? Web Business India's keyword management solution provides you with innovative instruments that can greatly improve your search engine marketing campaigns, making three otherwise impossible web marketing tasks remarkably simple:

Deep, Continuous Keyword Research - SEM keyword research and management is at the core of a successful search engine marketing campaign. Web Business India recognizes this and offers search-focused web analytics tools and a keyword generator which will arm you with a comprehensive and exclusive list of keywords to bid on and to target through search engine optimization.

Intelligent Keyword Grouping - Specializing in keyword management, Web Business India is a search engine marketing company that facilitates the creation of algorithm-friendly keyword groups. Additionally, Web Business India's grouping tools team with the application's research and analytics capabilities to provide you with a wholly unique opportunity to unearth a mass of inexpensive clicks for your search engine marketing campaign.

Campaign Wide Management - The most effective approach to PPC search engine marketing is through a single, keyword and analytics-driven, shared workspace. With the aid of Web Business India's optimization and campaign management functionalities, you can manipulate and receive suggestions for entire campaigns from a single dashboard, promoting seamless collaboration among your team.


SEM Keyword Grouping

Once you've amassed this enormous list of keywords, there is the issue of maintaining and manipulating them in such a way that you can really capitalize on your stock of long tail terms and inexpensive clicks.


Google and the other search engines attempt to provide relevant ads for their searchers (who are also their consumers). To accomplish this, they use an algorithm which mainly focuses on:


Relevance - The relevance of a keyword to its Ad Group (how closely related the terms within an Ad Group are).
Click-Through Rate - The rate at which people who see your ad actually click on it.

While there are other factors involved, these two are central to determining your Quality Score (the score assigned to your ads to determine how trusted and relevant they are). More trusted, relevant Google ads are rewarded with:


Better Ad Position - Better ad position in search engine marketing leads to higher click-through rates (CTR), creating a virtuous cycle (higher CTR leads to better ad position leads to higher CTR, and on it goes).
Lower Costs - Google determines what you pay for ad position based on the above factors. Higher Quality Scores mean you pay less money for the same ad position.

When you advertise on Google, a high Quality Score is a huge factor in determining your AdWords success. Web Business India offers powerful keyword grouping tools which allow you to easily segment keyword lists (even those totaling in the millions) into tightly related, hierarchical keyword groups specifically designed to raise your Quality Score.


Because of Web Business India's advanced querying functionality, turning these search engine marketing lists of keywords into a 'tree' of tight groupings can be done in minutes. Let's take a look at how it works.