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Google Panda and Penguin Update
Google likes changing its rules and algorithms when it comes to how it ranks web-pages on its search engine, and what it finds acceptable in terms of web content and search engine optimisation (SEO) practices. The most recent two examples of these are Google Panda and Google Penguin. If you have a website, then it is essential that you understand and are aware of both Google Panda and Penguin.
The SEO world has been talking about little else and they shook the SEO industry. Both Google Panda and Google Penguin algorithms which have turned Google Search Results upside down over the past year and a half.
Intended to identify sites that provide spun articles (web spamming), Google Panda and Google Penguin scanned the whole web, punished sites it found which have copied content or irrelevant content. The punishment was to lower their search ranking listing positions. The outcome resulted in many businesses being no longer visible to their customers online. This forced some businesses to run PPC campaigns as this was the only immediate solution to selling online, as it would take time to understand these algorithm changes and recover the natural search listings previously held.
These two Google Algorithms perform different functions and if your site is remain visible and succeed online, you need to understand how each functions differently but complement each other. Lots of web-sites lost their high search engine Page 1 positions for priced Keywords.
What is the Penguin Update?
Google have rolled out an update, and in essence it penalises or removes websites or web-pages, which they feel appear to be trying to manipulate Google’s guide lines.
Google does not always provide the full information for most of their updates. Your site may have ranked well for a keyword term and it has been helped in the past by some ‘bad’ links to your site, Google might adjust this by removing the value of those links. This in turn could send your sites ranking down the results.
Penguin is essentially an expansion of Panda and was released in April 2012. It made the guidelines for what constitutes a high quality website even stricter than they were before.
This new Penguin algorithm not only looks at the overall quality of the content on a website, it also looks more closely for keyword stuffing, link cloaking, content that has been spun to create different content, and web spamming.
Penguin, on the other hand, penalises what Google considers to be “over optimisation”. It affects a lot of off-site work, such as poor quality backlinks, as well as poor web design practices. It penalises sites that have poor quality content or not enough text content and farmed farm back-links. In order to avoid being flagged by the penguin update, you need to include not only a large amount of text in pages that you want to rank, but the pages should also contain contents that are unique, grammatically correct, and timely and relevant.
What is Google Panda?
Released in February 2011, Google Panda has been around for about eighteen months now. It’s been updated since its initial release. Very simply, Google Panda is a change to the Google search results ranking algorithm. The goal of Google Panda is to move quality websites higher up Google Search Results. Google Panda achieves this by placing a lower ranking for websites that they deem as “low quality”. They then return higher quality websites higher in search results.
Google previously used people as quality testers, whose job was rate thousands of websites based on the following quality metrics:
- Recurring Value (re-visits)
Google then took those results and then developed an artificial intelligence software learning engine that would seek out similarities between websites that the human quality testers found to be high quality and low quality and would automatically apply these rules to re-qualify all websites.
When Google Panda was released it was estimated that it affected more than 10 percent of all websites crawled by Google. Sliding down in Google Search Results can have a massive negative impact on website’s income generation. Both Google Panda and Google Penguin share the same goal. That goal is to get the highest quality websites for any given topic to the top of Google’s Search Results.
Panda and Google Penguin algorithms set out to achieve this goal in different ways. Google Panda targets websites that provide a poor user experience. Google Penguin targeted websites that use black-hat search engine optimisation tactics to unfairly boost their Google Search Ranking against their competitors.